Today we’re introducing a new series here on the blog, intended to spotlight some of the best & brightest talents in the wedding industry. We know there are so many elements that go into making your wedding day vision come to life – and so many vendors to choose from – so feel free to use this series as a “short list” to use while beginning your vendor search!
The first person we’ll be introducing is Emily Hein, the stationery and calligraphy genius behind Anchor Point Paper Co. After meeting her at a craft festival last summer, we were finally able to work with Emily at the Big Fake Wedding in July 2015. We fell in love with her whimsical designs and shared appreciation of floral elements – she even created custom cards for our bridesmaid gift bracelets at the event! We had the chance to interview Emily recently for this piece, and we’re thrilled to have her be our first featured vendor.
Q: Where are you from? Where do you live/work now?
A: I’m originally from Severna Park, Maryland and am still living there. I’m currently running my business out of my tiny home office, but am looking to move to a larger studio space in the next few months.
Q: When did you start Anchor Point Paper Co.?
A: I formed my LLC in 2014, but I like to think my company started long before that. I’ve been designing cards and invitations for my friends and family ever since I can remember!
Q: What inspires your designs?
A: I find myself constantly being inspired by new and different things! I’m drawn to many of the colors and objects found in nature (you can never have too many flowers!) I’m also a sucker for anything with beautiful typography! I like to incorporate both traditional elements and a little bit of whimsical flair into my work.
A: I love that I can spend all day illustrating and designing paper goods. But I have to say the best part about my job is seeing the reactions of my clients after I show them their invitations proofs! I spend a lot of time getting to know my clients so that I can create a truly unique invitation suite that fits their personalities. When my clients say ‘I love it!’ or ‘It’s perfect!’ it makes all of the hard work and long hours worth it!
Q: What is the most challenging aspect of the work you do?
A: I play a lot of different roles – between the designing, business management, financial planning, marketing and wholesale accounts – it can be hard to keep everything straight! I’m sure every creative business owner can agree that having to constantly switch from the left side to the right side of your brain can be a challenge!
Q: What has been your proudest moment/accomplishment in your business?
A: Being able to make the switch and work for myself full-time. I’m only 24, so I’m pretty proud to be a business owner! 🙂
Q: Do you have any advice for aspiring stationery designers?
A: I have two pieces of advice:
1- Sometimes you need to get our of your own head and into the world! Be willing to listen and learn from your customers. Sometimes a design you love just doesn’t sell, and other times one of your least-favorite designs may surprise you and become a best-seller. Being able to quickly adapt to the changing needs of your customers is vital to running a successful business!
2- Recognize your strengths and weaknesses. This is especially important when it comes to time management. You don’t want to waste a lot of time and effort on tasks that may be challenging or unfamiliar to you, especially when your time could be better spent elsewhere! Enlist the help of a financial advisor, business consultant, marketing firm or even just a friend! Delegating those tasks off – whenever possible – will help lighten your workload and give you time to focus on what you’re good at and really love to do!
Be sure to follow Anchor Point Paper Co. on the channels below, and stay tuned for our next vendor spotlight coming soon!